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    Wheat beer tradition, a passion for brewing and strong local roots – these are the qualities that make ERDINGER Weißbräu so special. Over the past decades, the brewery has been shaped by a multitude of major – and minor – events. We’ve listed some of the brewery’s most important milestones below. We hope you enjoy browsing through 125 years of ERDINGER history!

  • 1886

    “Weisse Bräuhaus” is founded in Erding.

    Original brewery in the early 20th century.

  • 1930

    Advertising poster from 1925

    The brewery is bought by the malt factory F.W. Otto.

  • 1935

    The Managing Director at the time, Franz Brombach, is offered the opportunity to buy the brewery. Annual wheat beer production at the time is around 3,500 hectoliters (hl).

  • 1949

    Franz Brombach names the brewery ERDINGER Weißbräu.

  • 1965

    The company is racing ahead: annual production rises to around 40,000 hl. The brewery’s current owner, Werner Brombach, joins the company. His declared intention is to gradually establish and successfully market a nationwide wheat beer brand.

  • End of the 60s

    Wheat beer can now also be bought north of the “white sausage equator”! Werner Brombach is the first brewer to distribute his ERDINGER Weissbier outside the borders of Bavaria – first in Baden-Württemberg, then in North Rhine-Westphalia and then further to the north.

  • 1971

    Launch of the successful advertising campaign for the ERDINGER Weissbier brand, focusing on its "high quality standards" as a "traditional Bavarian specialty". The new ERDINGER jingle "Des Erdinger Weissbier, des is hoid a Pracht..." becomes a German advertising classic.

  • Early 70s

    Austria becomes ERDINGER’s first wheat beer export nation. Today, the mid-size private brewery exports its specialties to five continents.

  • 1975

    Following the death of his father, Werner Brombach takes over the family business. Two years later, output reaches around 225,000 hl and ERDINGER is market leader.

  • 1983

    A new brewhouse is constructed on the edge of town – there is no longer enough space at the company’s historic base in the middle of the Old Town. Capacity is now almost 600,000 hl, but a second building is soon needed to expand capacity further.

  • 1989

    A new bottling plant, capable of filling 110,000 bottles per hour, and a new computer-controlled warehouse with storage space for 80,000 hl are built and put into operation.

  • 1990

    ERDINGER passes the magic 1-million hectoliter mark for the first time!

  • 1995

    The official ERDINGER Fan Club is founded. Today, it has 79,000 members.

  • 2000

    The new visitor´s center is opend for brewery tours.

  • 2001

    Repositioning of ERDINGER Non-Alcoholic as an isotonic thirst-quencher for sports enthusiasts. Just five years later, ERDINGER Non-Alcoholic is the market’s number 1 non-alcoholic beer.

  • 2008

    After two years of construction, the ERDINGER Weißbräuhof is re-opened. The Brombach family’s faithfully restored base is now home to the brewery’s HQ, a pub and a four-star hotel.

  • 2011

    After two years of construction, the ERDINGER Weißbräuhof is re-opened. The Brombach family’s faithfully restored base is now home to the brewery’s HQ, a pub and a four-star hotel.